Advocacy and Awareness

Today, we are at a stage in time, wherein we need to be more understanding and sensitive towards the issues of ecosystems and the effect that development has on it. In a society like ours, in order to preserve wild nature and all its wonderful life forms, we need the help of the many stakeholders involved directly or indirectly in conservation. This is where Advocacy and Awareness comes in. No conservation program today is successful without the participation of the masses and the policy makers alike. Therefore, we aim to develop a sense of tolerance and acceptance towards our nature and its elements through our awareness programs with our target audience.  

At present, the government and business leaders see sustained economic growth as a necessary priority but this will continue to put pressure on the earth’s natural resources unless it is carefully managed and monitored. We believe that world leaders have an inherent responsibility to act as responsible custodians of our beautiful planet through ethical and best practices. To this end, we liaise with government departments on various conservation projects at different levels i.e. (panchayat, district, and state)

Apart from this, our target groups are people residing in rural areas who come closely in contact with wildlife on an everyday basis. The main component of our program is to provide practical solutions for avoiding conflicts with natural elements and setting up small but achievable targets so that they can bring about a change in their everyday life. Additionally, identification of certain native species and a basic level of understanding help them in co-habiting with these wonderful creatures.  

Another important target group is schools in the urban set up. We feel that children are an important stakeholder as they are at an impressionable age. We aim to make them well informed, aware, and conscious regarding these issues through interactions with nature and discussions. Along with this, we conduct awareness at an individual level as and when it is possible. The center’s advocacy and awareness programs are closely linked to our activities in the field of wildlife rehabilitation and conservation. We have trained our rescue team to develop understanding, clear misconceptions and explain the unique role that a creature plays in the ecosystem after an animal is rescued.

We regularly conduct awareness drives on topics such as snake myths and snakebite prevention, human-wildlife conflict, overuse of pesticides, rat poison etc. Along with this, the lifetime grounded birds/animals are used as educational ambassadors for these programs. However, for this we follow and maintain a strict code of ethics so that these birds/animals have the best possible life in captivity.

Through our awareness programs, we aim to create sensitivity, tolerance and compassion towards these unique creatures. Creating a hospitable environment for both human and animal species is the need of the hour. We strive to contribute towards it by making people aware, giving them facts, data and more importantly helping them question the existing ways so that they can think and move towards a better environmentally friendly tomorrow.  

Wildlife Educators’ Code of Ethics

  • A wildlife educator should strive to achieve high standards of animal care and programming through knowledge and training.
  • A wildlife educator should acknowledge limitations and enlist the assistance of a veterinarian or other trained professionals when appropriate.
  • A wildlife educator should respect other educators and persons in related fields, sharing skills and knowledge in the spirit of cooperation for the welfare of the animals.
  • The physical and mental well-being of each animal should be a primary consideration in management and presentation.
  • A wildlife educator should strive to provide professional and humane care for the animals in their care, respecting the wildness and maintaining the dignity of each animal in life and in death.
  • Non–releasable animals, which are inappropriate for education, foster–parenting, or captive breeding have a right to euthanasia.
  • A wildlife educator must abide by local, state, provincial, and federal laws concerning wildlife and associated activities. Animals must be acquired legally with proper documentation. Animals transferred must go to legal and reputable facilities or individuals.
  • A wildlife educator should establish safe work habits and conditions, abiding by current health and safety practices at all times.
  • A wildlife educator should encourage community support and involvement through public education. The common goal should be to promote a responsible concern for living beings and the welfare of the environment.
  • A wildlife educator should work on the basis of sound ecological principles, incorporating appropriate conservation ethics and an attitude of stewardship.
  • A wildlife educator should conduct all business and activities in a professional manner, with honesty, integrity, compassion, and commitment, realizing that an individual’s conduct reflects on the entire field of wildlife and environmental education.


[Code of Ethics Adapted from the National Wildlife Rehabilitator’s Association]